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Promote Conservation Through Your Cell Phone

By Emmanuel Koro **

Benoni, South Africa

April 13, 2005

Cell phones: a new way to encourage development and conservation

The wonders that information and communication technology (ICT) can do towards promoting conservation and development, including raising conservation funds by using cell phones, were recently unpacked when Southern African and European scientists and representatives of African and European conservation and development agencies met in Benoni Town of South Africa. The scientists discussed the impact of using ICTs such as cell phones, global information systems (GIS), global positioning systems (GPS), cameras, and two-way-radios to promote conservation and development.

The meeting came at a time when a new project, T4CD (Technology for Conservation and Development), funded by Vodacom Foundation and Vodafone Group Foundation, is being implemented by the South Africa-based conservation agency, ResourceAfrica, together with seven communities around the Great Limpopo Transfrontier Park. The project involves using cell phones, which help rural communities to receive Short Message Services (SMS) from computers of Kruger National Park managers, requesting them to carry out activities that help stop poaching, and inviting them to attend urgent conservation meetings. The system will also be used to inform locals of potentially dangerous weather conditions. Kruger National Park is part of the Great Limpopo Transfrontier Park, which links Mozambique’s Limpopo National Park and Zimbabwe’s Gonarezhou National Park into one big transfrontier park.

Technology for Conservation and Development

The T4CD Project demonstrates how technology can be used as a valuable tool to help balance the often conflicting needs of society and conservation. The project was launched at the 1st Symposium on the role of Information and Communication Technology in Conservation, held at Kopanong Conference Center in Benoni, South Africa on February 14 and 15, 2005.

Meanwhile, Mr. Lamson Mululeke who comes from Makuleke Community, which is part of the T4CD Project area, called for the need to ensure that there were cell phone networks inside the national parks in order to enhance communication between rangers and the communities. In the meantime, rangers can communicate among themselves in the park through two-way radio systems but they cannot communicate with community members because they don’t have a two-way radio system, said Mr. Maluleke. “That cuts the link between us and the rangers and we are unable to enhance conservation. The sooner there is a network in that area the better,” he said.

From a development standpoint, SMS will largely help rural communities running ecotourism projects to communicate cheaply with tourists from far away or from different countries and continents wishing to make direct accommodation bookings.

Also, through the use of cell phones communities in rural South Africa and Zimbabwe can now communicate with manufacturers of agricultural inputs and transport providers and negotiate for cheaper input deals and also for cheaper rates to send their produce to the nearest markets. The fact that they get cheaper deals after negotiating with the transport service providers as well as retailers of agricultural inputs leaves them with handsome incomes to invest in other activities that support their socio-economic upliftment. Some of this income is used to pay for their children’s education and health services.

Ms. Roseline Murota of the Southern African Alliance (SAFIRE), based in Zimbabwe, said that Zimbabwean rural communities in the South-East Lowveld and in Matebeleland were currently benefiting from using ICT to promote conservation and development. She said that these communities have websites written in local languages such as Shona and Ndebele. Through these websites they exchange information on attractive agricultural markets and also find out where they can purchase agricultural inputs and machinery cheaply.

She said, “The positive impacts of using computers and the Internet include improvement of livelihoods of rural communities and the documentation and sharing of traditional conservation methods. These communities also use video cameras to exchange information on better management of natural resources.”

ICT in Action

“The beauty of this technology is that one does not need to read in order to use it”, said Swanepoel

Meanwhile, the technical representative of a wildlife cyber-tracking project, Mr. Douw Swanepoel, said that their technology was specially designed for illiterate people, allowing them to use this advanced hand-held computer-based system that works on symbols or icons. The cyber-tracking technology involves using a hand-held computer that records the state of natural resources, including wildlife. It was developed in South Africa by a South African, Louis Libenberg, about 10 years ago.

“The beauty of this technology is that one does not need to read in order to use this technology to do game counts or document the state of natural resources in national parks or wilderness areas,” said Swanepoel. “The cyber-tracker system works on screens with different animal or plant species’ icons. So for example, if you see an elephant, the first screen will allow you to choose whether you have seen a tree, a bird or an animal. In the case it’s an animal, you choose the animal icon and it opens up a new screen that asks you which animal you are seeing. The screen shows pictures of all the different animals and you just touch on the elephant picture. When you touch on the elephant icon, a new screen that asks you to identify the sex and age of the elephant opens up with icons of a man, woman and a baby and there is also a little space that opens up asking you to state how many baby elephants, or adult male and female elephants you have seen.”

The tourism industry can not flourish if natural resources are not appropriately managed, said Swanepoel. Most of the water the peoples of this region drink from in cities and rural areas comes from protected areas, wherein lies the link between conservation and development when using ICT.

Referring to the recommendations made at the T4CD workshop urging participants to explore the need to achieve a higher impact in promoting conservation and development by integrating all forms of technologies that are currently being used, Mr. Swanepoel said, “We know that there is a need for an instant remote communication. We [the company working on the cyber tracking technology] will probably go and develop an interface that links the cell phone with the cyber-tracking technology.”

Through interfacing the two technologies, one would be able to use the cell phone to capture the cyber-tracker data and then transmit text or pictures to a computer through SMS from anywhere “as long as there is cell phone network”. Mr. Swanepoel said that the cell phone would also tell you where you are and where you need to go. He said that the cyber-tracker technology is being used by 200 projects worldwide.

“The cyber-tracker technology has had phenomenal impact on the improvement of conservation in Southern Africa,” said Mr. Swanepoel. “For example, Kruger National Park and Western Cape Nature Conservation, together with five South African provinces are using the technology, which means data collected exists in the same format and can be exchanged freely.”

Cell Phones Raise Conservation Funds

Kiwanja.net: Turning technology into opportunity

To many people, the cell phone is viewed simply as an essential communication tool, but a project run by Fauna & Flora International (FFI) in the UK has come up with an innovative approach that uses the cell phone to raise conservation funds.

The project, known as Wildlive, is a project managed by Ken Banks, an ICT consultant who, through his company Kiwanja.net, specializes in ICT use in conservation. FFI has pioneered the generation of conservation dollars using cell phones by selling ring tones of animal sounds and also selling animal pictures as screen savers at a cost of US$ 3. This project is unique in its approach, and is the only one of its kind. There is also a cell phone-based wildlife game linked to this fundraising venture.

Wildlive also sells wildlife video games, which teach children things like what sort of food a monkey eats.  Linked to these games are quiz questions, which give one a score out of ten.  Banks, the FFI manager of the project, said that FFI raised £60 000 over a period of 12 months from its launch in 2003, and hopes to raise much more over the coming years as the service is rolled out across Europe. The money raised supports FFI conservation projects.

A similar project will be launched in southern Africa this year by two South Africa based conservation agencies, Endangered Wildlife Trust and ResourceAfrica, and money raised will support conservation projects.

There are approximately 1.5 billion cell phones being used globally, 343 million in Europe, 54 million in Africa, 80 million in Japan and 300 million in China. If one tenth of these people buy animal screen savers, ring tones and short video games for their cell phones, a substantial amount of money could be generated for conservation and development initiatives worldwide. FFI's unique fundraising venture using cell phones demonstrates a very simple idea that can have a large impact on world conservation and development initiatives.


** Emmanuel Koro is an environment and development communication specialist based in Zimbabwe. He is also President of the Sub-Saharan Africa Forum for Environment Communicators (SAFE), which aims to promote the conservation and development views and interests of rural communities in the media. Your emails to will be forwarded to him by contacting the editor at: ScienceTech@islam-online.net.

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